More like touch MOI!

More like touch MOI!

Advertising is the boss! Believe it or not, everything that draws our attention towards a subject is advertisements. Now a days, ads are not only the eye catchers, but are also the product sellers. If the add isn’t appealing enough, then the product would be said to be sucky. It’s the graphics, the choice of color, the big text, the small texts, the background, the model. It’s the look on the model’s face; it’s their clothing, their body shape, the gender. It’s everything, and anything an editor thinks that would catch the attention. But, it’s the subtext that they intend to neglect, which makes the ad a ‘bad ad’. There are various ways in which I can prove that my Nintendo DS ad is one heck of a ‘bad ad’!

Firstly, it’s the seductive model. Although she is no celebrity, she has a great, slender, hot, and captivating body, which is a great tool for getting attention. She stands in the picture holding the Nintendo DS; in her low, black, spaghetti strep shirt with black short shorts. Her hair style gives her a glamorous, fresh look, whereas her facial expression is sexy. Her lips, her attitude, even her pose; all work together to pull the attention strings. Also, the devil horns and tail give her a hotter and a naughty look, as the devil is considered to be dangerous and tough. The model was perfect for the seductive attraction that was aimed to be gained.

Secondly, the word choice helped the ad to create a much, much more seductive impact. The ad included texts like, “The Bad Girl,” “Likes to touch as hard or as fast as she wants,” “Likes how with wireless gaming, she can kick the crap out of 16 total strangers,” “Likes to send her little secrets using picotchat,” “Likes to play around,” and the naughtiest one, “ touching is good.” These texts, considering the ‘topic,’ the Nintendo DC, are simply stating the advance technology that comes with the gadget. The text surely, described the functions provided, while giving a whole different meaning to the ad.

Thirdly, it’s the story behind the scene, it’s the stereotypical subtext. The title, “The Bad Girl,” has nothing at all to do with the DS, and which totally shows that the attention victims are men. With the hot, middle aged girl, the ad clearly aims to get the attention of horny men who would stare at the ad for minutes and would enjoy the dirty message. Evidently, hot, bad girls who like to play around, touch, share dirty pictures, have sex with strangers and wear petite clothes would come to you if you buy a Nintendo DS! This ad’s stereotypical subtext is very disgusting and not appropriate for the product.

Lastly, this ad would be considered extremely offensive, and is plainly not appropriate. Nintendo DSs’ are mainly for kids, and this ad is surely not something any parent would want their kid to see. Also, not all girls have the perfect, sexy body and would go for a guy with a DS, it’s pathetic. There could have been various different ways to advertise the DS, and by choosing this image, it wasn’t a very smart idea. Nevertheless, it’s just a modern gadget, and people make a big deal of it, by creating such ads. Why can’t the ad just be a decent, appealing, colorful ad that would attract “kids, not old horny pigs”? Why does it have to be a girl advertising her shallowness? Why do most of the ads have to be sex appealing? Why?